The following group of cases were contributed by Dr. Elizabeth Tebeaux,
Director of Distance Education and Professor of English at Texas
A&M University. Dr. Tebeaux specializes in business and technical
writing. The sample cases below are for accounting and engineering, but
the principles used can apply to any discipline. Also included at the
end is an advanced case study which can be used in many disciplines.
The first four cases were developed to help students studying intermediate accounting
learn to explain accounting concepts to non-accountants.The ability to
explain these concepts clearly and persuasively to clients is critical
to the success of any accountant.Each case emerged from a problem at
the end of a chapter in the students’ accounting text.The problems were combined with the needs of human beings in realistic situations that a practicing accounting might confront.
Case 1: The Bill Finch Case
“I
developed this case from a discussion with a director of personnel at
the Houston, Texas, office of a major US telecommunications company.The
case was developed for use with an in-house writing workshop for
lower-level managers who were being prepared for promotion to mid-level
management positions. Managers in the workshop needed to learn how to
write performance reviews, recommendations for promotions, and
management reports.The situation in the case was provided by the
personnel director, who described the person in the case who needed the
transfer.As the person in charge of developing the assignments for the
workshop, I synthesized these elements into the narrative that forms
the case.The value of this case to the workshop attendants: they will
understand the situation described.Thus, helping them develop a
recommendation memo for Bill Finch will be easier because they can
understand the nuances of the situation.In addition, the human side of
the Bill Finch case was easier for them to grasp and then address in
the memo.When they first read the case, workshop participants were
asked to discuss Bill Finch’s situation.Then, they were asked to draft
a recommendation.Students took turns displaying their responses and
critiquing the various approaches used.This approach thus merges the
first two uses of case situations” (as described in Case Studies on this site.)
Case 1: The Bill Finch Case
Robert
Hansen, a friend who is a district-level supervisor in Network Design,
has an opening for a second-line engineer. Hansen writes you a note
saying that he has heard that Bill Finch, who is currently a customer
services supervisor, might be a good person for him to consider. Hansen
asks you to write him about your views of Finch. Hansen is a good
friend of yours. You know that he has several employees who are not
satisfactory, and you do not want to recommend anyone who might not
work out. Finch was last evaluated ten months ago. In addition, you
reflect that much has happened in the past six to eight months that
might not be adequately reflected in Finch's personnel file. Some of
these facts might affect Hansen's consideration of Finch. As you recall
events of the past months, here is what you recall about Finch.
Bill
Finch is a first-line foreman who is active in the community. You know
about his activities because you both work in the same community
improvement group. He is very active in the Lions Club and serves on
the YMCA Board of Directors. On the job, his customer report rate has
been above average but slightly below the objective. He has met his
safety objectives and has good expense control--no problems there.
However,
Finch has problems getting along with some of the people he works with.
Five months ago he had a yelling match with another foreman. That
scenario has been repeated at least four times since then. The month
before, he overstepped his bounds, telling another foreman's employee
how to do a job when the regular foreman was available. Yet, Finch has
the best crew on attendance: they met their objectives by a substantial
margin. In spite of his problems with fellow workers, Finch is
definitely a team player. For example, he was a key participant in
family safety night last month.
While Finch is a good
employee, you are concerned about his problems in getting along with
people. About three weeks ago and then again last week, he failed to
report to work without giving notice. However, you also know that
Finch's wife Eloise has cancer, and her prognosis is not good. You
overheard a good friend of Finch's comment that Eloise may not make it
unless her response to treatment improves.
The problem
you face is what to tell Hansen. You think that the job change might
help Finch. He certainly has not endeared himself to his current
associates because of his unpredictable temper and moodiness. However,
you think Hansen needs to know the facts. But after considering the
situation, you decide you want Hansen to offer the position to Finch,
as he needs the money and the job change. You now write a recommendation. |
Used
with the author's permission. From Tebeaux, Elizabeth. "The
Shared-Document Collaborative Case Response: Teaching and Research
Implications of an In-House Teaching Strategy." Collaborative Writing in Industry: Investigations in Theory and Practice. Eds. Mary Lay and William Karis. Amityville, NY: Baywood. 1991. 124-45.
Case 2 for Intermediate Accounting: Smith Appliance and RepairCase
2 began with a problem at the end of a chapter:“Explain the difference
between “lower-of-cost-or market method of inventory valuation.” This
sounds simple enough, but how does the student adjust the explanation,
depending on the educational level, personality, and attitude of the
person needing the information?
In this situation, the
case gives specific instructions on what to write and what to include
in the written documents.In learning to respond to cases, students will
benefit from guidance in how to respond to cases.Later, you can let
them determine how to respond.
Case 2: Smith Appliance and Repair
One
of your clients, Smith Appliance and Repair, is a small-appliance
retail sales and repair business.Because numerous and continuous
innovations in small-appliance technology have emerged in recent years,
these shifts have caused obsolescence in several of Smith’s product
lines.In addition, the competitive nature of small-appliance wholesale
and retail markets (large discount store, catalogue, and small shops)
has caused numerous price-level changes in the wholesale market.These
conditions have caused the value of much of Smith’s inventory to fall
at near, or below, cost.In your opinion, the client may need to depart
from the use of cost-based inventory valuation.
Your firm
has been working with Smith for three years.Harry Nelson, the owner,
bought Smith eleven years ago from the original owner.In eleven years,
Nelson has changed accountants four times.Nelson is difficult, moody,
and extremely worried about his business.However, Nelson seems to like
you because you anticipate where he may have problems and attempt to
keep him informed about his options.
Write Nelson a report and a transmittal letter and discuss the following:
- Explain
the conditions under which historical cost may no longer be appropriate
for inventory valuation.Relate these conditions to his circumstances.
- Describe, in general terms, the lower-of-cost-or-market
method of inventory valuation, including the levels of inventory
groupings to which it can be applied.
- Mention some of the arguments that can be made against the lower-of-cost-or-market method of valuing inventory.
One
of many problems in dealing with Nelson stems from your uncertainty
about how much he really understands about what you tell him. Several
weeks ago, you told him at the weekly Rotary Club meeting that he
should look at his inventory methods.From his response, you decided
that he didn’t understand how inventory valuation could make a
difference. |
Case 3 for Intermediate Accounting: SmartMartAccounting
students need to know and to be able to explain differences among
various types of cost accounting.Thus, the simple exercise--the
difference between FIFO and LIFO--can be written to require the student
to explain a concept to a person who needs to understand the difference
but who does not have an accounting background.
Case 3: SmartMart
Smart
Mart company, a household appliances dealer, purchases its inventories
(washers, dryers, dishwashers, refrigerators, cooking ranges, and trash
compactors) from major suppliers.Smart Mart is one of three appliance
dealers in Groveton, a community of 16,000.Smart Marthas consistently
stated its inventory at the lower of cost (FIFO) market.
Your
accounting firm has done Smart Mart’s books and taxes for the past four
years.Hollis Beason, who owns Smart Mart, phones you and says that he
wants to use another method of accounting for the cash discounts the
company takes when it pays its supplies promptly.He wants to know what
is involved in changing inventory methods--from FIFO to LIFO.Write
Beason a letter and explain the effects on both the balance sheet and
the income statement of using LIFO inventory methods instead of the
FIFO method over a substantial time period when purchase prices of
household appliances are rising.Explain why these effects take place.
Hollis
Beason took over Smart Mart from his uncle, who opened Smart Mart when
Hollis was in junior high.Hollis worked for his uncle until his uncle’s
death eight years ago.Hollis has continued to run the company just the
way his uncle left it, and the company has increased it net profits by
3%-5% per year.Hollis attended TTI and is an expert on appliance
repair.However, his knowledge of business is limited. Thus, he is
extremely sensitive about not having a college degree.He is easy-going
but sensitive to any suggestion that he is “just a good ole boy.”
One
of the partners in your firm, Janice Klemm, reminds you that, in
working with people like Beason, you should be careful to answer their
questions but try (tactfully) to help them learn more about basic
business principles they need to know.As Janice reminded you, “this is
a small town:our client base expands or shrinks depending on
word-of-mouth good will.People like Beason are the backbone of this
community. How well we serve them is crucial to our success.”
Write the letter report to Hollis Beason, Box 2635, Groveton, TX 77307.
NOTE: You can also require students to present the same information to an individual with an entirely different profile. |
Case 4 for Intermediate Accounting: An Ethical Dilemma
Cases can be particularly useful in helping students understand ethical dilemmas
they are likely to face.Students benefit from analyzing and discussing
situations in which ethical decisions are often difficult to determine.
Case 4: An Ethical Dilemma
You
are a partner in public accounting firm of Giffey; Griffey &
Company.One of your larger clients--Zebco, Ltd.--is a company that
designs and produces small engines used in lawn mowers, lawn edgers,
snowblowers, and similar types of equipment.Last year your client’s
research and development division had a major breakthrough in small
engine design.During the current year, your client continued its
research and development efforts related to the new engine design in
the hope of creating an innovative new automobile engine for small
recreational vehicles.Even though this type of engine is not part of
the normal design and production activities of your Zebco, the owner,
Leland Gray,had every intention of producing small RVengines if the
small-engine breakthrough could be successfully adapted to the small
engine line.
The R&D costs during this year for the
RV engine project have been extremely large, almost double all
small-engine research and development costs for the same period.Zebco’s
management team has made it clear to you that they intend to capitalize
the automobile engine research and development costs and then write
them off to expense over several years.Zebco’sposition is that this
approach will better match the research and development costs against
revenues that may be earned from the RV engine project. During
discussions with officials at Zebco, you know that your client feels
very strongly that to record the RV engine research and development
costs as an expense of the current year, which is the company’s usual
practice with their small-engine research and development costs, would
be entirely unfair because to do so would turn a relatively profitable
year into a year in which the company would report its largest loss
ever.In your client’s opinion, to report a substantial loss would be
totally inconsistent with the fact that the design application to
automobile engines would be the greatest positive event in company
history.Zebco’s management feels so strongly about their position that
they have told you they will engage a different CPA firm as their
auditor if you will not agree to the cost capitalization plan.
Zebco’s
plan puts you in a difficult position because (1) it is one of your
firm’s more important clients, producing audit fees in excess of
$250,000 each year, and (2) your understanding is that generally
accepted accounting principles require that research and development
costs be expensed in the year in which they are incurred.What Zebco
wants to do is unacceptable.
Write a letter report to
Jarrod M. Bruce, who Vice-President of Operations for Zebco.Explain the
issues. Attempt to persuade him to your point of view on this
matter--i.e., solve the ethical dilemma and keep Zebco as a
customer. Zebco’s address is 2120 Sam Houston, 200,
Groveton, TX 77305.
|
Case 5 for Engineering Students: Bradley and Griffen Prosthetics Engineers
frequently need to justify their work, designs, or solutions to
problems to individuals who are non-engineers.To achieve that goal, the
engineer must be able to explain technical information clearly to a
range of audiences.The following cases require engineering students to
do just that--explain engineering concepts to non-engineers.
Case 5: Bradley and Griffen Prosthetics
You
are a design engineer with Bradley and Griffin, a company that designs
prosthetic equipment.B&G was launched after World War I by Walter
Bradley and Richard Griffin, who were classmates at MIT.Following World
War I, both men saw the need for prosthetic devices, pooled their
resources, and launched their company.Initially (1921-1940), the
company developed and sold artificial legs and worked on the design of
prosthetic devices that imitated natural movement and allowed amputees
to work as normally as possible.Then, with the outbreak of World War
II, the company began research on artificial hands.In the 1970’s,
B&G invested heavily in artificial joint research and developed and
sold artificial knees which were designed in response to this
research.Walter Bradley III and Richard Griffin III are bioengineering
graduates of MIT and UCLA who see the importance of prosthetic devices
for an aging population.
Recently, however, B & G has
been interested in developing a total hip replacement package that can
be used by older people who have arthritis and by athletes who have
suffered irreparable hip injury. The company has done major development
research in joint fusion and headless screw, in addition to external
fixators for fractures.
As senior design manager for
B&G, you have been asked to write a reportthat explains the current
materials that can be used in developing a hip replacement. In your
report, you will do the following:
Mr.
Griffin asks you to write the report, which he will distribute to the
Board of Directors of B&G.The board is composed of educated,
successful members of the community.Three are doctors--one general
practitioner and two orthopedists.Other board members include the owner
of a large fitness center, a bank president, the superintendent of the
local public school district, attorney; one accountant, and two retired
professional athletes, three owners of local businesses.
To
design the report, write a memo of transmittal to Walter Bradley and
Richard Griffin.The memo will be attached to the report, which will
have a cover page.The report itself will begin with the report title,
followed by an introduction.Add visual aids--drawings, tables,
etc.--but remember that you are writing to non-engineers.
Based
on your engineering perspective, your readers will want to know if you
think a prosthesis, based on what you have determined, is feasible.
Hint:Be
sure to check the World Wide Web under prosthetic devices.To begin,
check Alta Vista and Yahoo--health--prosthetic devices and then Google.
Be sure to document any sources you use from the web! See the table
below for help with how to develop your report.
|
Possible Report Development Plans
Introduction
|
Introduction
|
Specifications
|
Recommendations
|
Evaluation Procedures for Each Specification
|
Specifications
|
Results of Evaluation
|
Evaluation Procedures for Each Specification
|
Conclusion
|
Results of the Evaluation
|
Recommended Materials for Club Shafts
|
Conclusion
|
Appendices--data
|
Appendices--data
|
References
|
References
|
Case 6 for Engineering Students: Bradley and Griffin Tractor Trailers
Case 6: Bradley and Griffin Tractor Trailers
You
are a design engineer with Bradley and Griffin, a company that designs
tractor-trailers, such as 18-wheelers. B&G sells their designs to
major trucking companies, such as Ford and Peterbilt. B&G was
launched after World War I by Walter Bradley and Richard Griffin, who
were classmates at MIT.Following World War I, both men saw that
trucking would become a major industry and that truck rigs would need
to become stronger but lighter. Thus, since the 1950’s, B&G has
focused a substantial portion of their budget for materials research.
In the 1980’s, however, with the threat of fuel shortage, the focus on
strength with less weight became a major issue.
Recently,
however, B&G’s Board of Directors has been keenly interested in
this problem.As a result of your research, you are ready to make a
recommendation about the available substitute materials for
manufacturing the drive shaft for the tractor-trailer.Your task is to
prepare a report for distribution to the B&G 12-member Board of
Directors, only two of which are engineers. (The remaining 10 represent
various types of manufacturing, retailing, and bankingorganizations.)
You goal is to explain what new materials are available so that the
Board understands your research and recommendations.
In your report, be sure to discuss the following:
- Determine the kind of loads and stresses that a drive shaft must experience.
- Consider appropriate mechanical and/or physical properties that would be required.
- Describe the type of the component would be required to experience.
- Describe the types of mechanical tests that would be required to insure your material performed suitably.
- Describe the possible manufacturing processes.
- Select
alternative materials and offer reasons why they would be better or at
least equal to the current choice of material used for drift shafts.
- Document the reasons for your selection.
- Make
an effort to determine the economics of your selection--whether or not
the material you will recommend is cost effective, as compared to the
cost-effectiveness of what is now used in drift-shaft construction.
To
design the report, write a memo of transmittal to Walter Bradley and
Richard Griffin. The memo will be attached to the report, which will
have a cover page. The report itself will begin with the report title,
followed by an introduction. Add visual aids--drawings, tables,
etc.--but remember that you are writing to non-engineers. |
Advanced Case Study for Students in Various Disciplines: The Wetlands
Once you become confident in designing case studies, you may wish to build larger ones. The Wetlands Case, located at http://www.rice.edu/wetlands/
was developed by Dr. Linda Driskill at Rice University. The case, which
can be used by a range of students from many disciplines, emerged from
news stories. Dr. Driskill became familiar with the issues that
comprise this case from news stories and contacted individuals
mentioned in articles. She actually went to Oregon to collect documents
and interview individuals involved in the situation.
The
site involves a real-life situation that began in the late1980s in
Eugene, Oregon, when wetlands were discovered west of Eugene The EPA
threatened to bar all development in 750 acres of the city's industrial
expansion area and to fine companies that had accepted the city's tax
incentives to build in an area that had some boot- sucking mud in
winter but dried hard as tile in the summer. International companies,
environmentalists, developers, regulators from local and national
agencies, as well as state and local governments, were among the
stakeholders in this case, which occurred between 1987 and 1998.
Some of the communication assignments in the site include team assignments for oral presentations.
- Team
One required Spectra-Physics managers in 1989 to explain their
situation to their CEO at a California headquarters. The team could
also write a report to the French holding company that had acquired the
firm and understood little about US environmental regulation.
- Team
Two is from the "wetheads," a group of planners, financial analysts,
and scientists helping to build public consensus about what to do with
the wetland. The team explains four scenarios for use of the wetlands
to an open meeting that includes developers, land owners, and
environmentalists in February, 1990.
- Team Three represents
The Metro Partnership and gives a welcoming presentation at the Eugene
airport to a site selection team from a French company, Rohr
Industries, which was looking for a new site that would be a great
financial boost to the city, spring 1990. Just ahead loomed an election
in which voters would decide on a proposal to ban all nuclear materials
in Eugene; an activist group had found out Rohr made parts for planes
that can carry nuclear missiles and may demonstrate at the welcoming
party.
- Team Four is responsible for briefing the governor of
Oregon just before the opening of the first restored wetland. Senator
Hatfield will attend, as will many local and county officials in
Spring, 1995. The governor's predecessor was deeply embarrassed when
information about the wetlands became public during his tour of Japan
to promote investment in the west Eugene industrial area.
Teams
were responsible for preparing their class audiences for the
presentation, explaining the way they have planned to use the physical
locations as well as other strategic objectives of their presentations.
The class saw the case unfold over time as the presentations were
given, even though each student was responsible for only a portion of
the whole case. Individual assignments ranged from a stakeholder
analysis exercise to strategy memos, reports, and overheads for
presentations. The benefit of the wetlands site is that as class
members complete various assignments, they become aware of the complex
implications of their decisions about what write and the importance of
the many aspects of any communicative act.
The site includes team assignments and individual assignments.
The source materials include newspaper articles, reports, letters,
memos, photos, brochures, interviews, maps, and other items.
As
Dr. Driskill recalls: "About three years after we put up the site, the
City of Eugene began putting up all the subsequent materials relating
to the wetlands area. By using the Rice University Wetlands site at http://www.rice.edu/wetlands/ in conjunction with the City of Eugene wetlands site at http://www.eugene-or.gov/portal/server.pt,
instructors can mine a rich base of related materials. The Rice
University West Eugene Wetlands site can be used in communication
across the disciplines courses or courses that involve a wide range of
majors, including engineering, biology, ecology, political science,
journalism, public relations, management, international business. We
invite you to visit our web site and, if you are interested, to allow
us to work with you to adapt the site more successfully to your
communication course requirements.”
Dr. Driskill is Professor of English and Director of the Cain Project in Engineering and Professional Communications at Rice University. |
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